PURITY C50 iQ Fresh
Better‑tasting hot beverages with full visibility in soft‑water applications.
Great coffee and tea start with water that lets their flavour shine. Designed specifically for soft water areas, the PURITY C iQ Fresh supports an authentic flavour and keeps your beverages consistent. Real-time usage data gives you full control over your filtration, so every cup tastes just right without extra effort.
Application areas:
Specifications
Specifications
Downloads
Downloads
Why it matters
Quality you can taste
Tailored to soft water
Performance you can count on
Know when to act
"PURITY C iQ smart heads have been a game changer for the Coffee Bean Company. It not only takes the guesswork out of readings but has also helped us streamline maintenance operations and logistics."
James
"Upgrading to the iQ range has had a massive impact on the water quality in our shops. Checking water filters used to be one of those jobs that slipped my mind, and too often we’d only realise they had expired. Now, thanks to the iQ Portal and those little green lights on the filter heads, it’s easy to stay on top of it. This has also improved our equipment maintenance, saving us money on call-out charges and replacement parts."
Joe Faulkner
"Water quality is the unsung hero of great tasting coffee and reliable equipment. Our baristas have a great understanding of its importance and have been utilising BRITA’s PURITY C iQ digital counters to take ownership of filter changes. We can see how our quality and equipment controls can now become remarkably easier and less time-consuming with BRITA’s latest innovation that will deliver consistent cup quality every time."
Kasjan Orzol
Data-driven confidence
BRITA iQ Technology enhances your filtration by taking care of it in the background. Intelligent sensor technology continuously tracks real filter usage and helps maintain consistently high water quality. The BRITA iQ Portal transforms this data into a clear, central overview across machines, locations and teams – giving you full transparency without added effort. This means less manual checking, more predictability and reliable performance you can trust, day after day.
Expertise beyond filtration
Think beyond today
Built on expertise
Excellent water isn’t left to chance. At BRITA, certified water sommeliers combine scientific analysis with sensory expertise to get the best out of your water. Consistent results start here.
News & Stories
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